UEFA Champions League 2024/25 Revenue

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• Each club plays eight games against eight different opponents (four at home and four away).

• There are no return matches in the league phase.

• The top 8 teams in the standings qualify directly for the Round of 16.

• Teams ranked 9th to 24th play in playoffs for the remaining eight Round of 16 spots.

• From the Round of 16 onwards, the classic knockout format remains.

The total revenue for clubs from UEFA’s central marketing pool has increased from €2.0 billion to €2.5 billion — a growth of +21%. This is particularly remarkable as many national TV deals have stagnated or declined in recent years.

Revenue Distribution System

UEFA has fundamentally revised its revenue distribution system. Previously, the distribution was as follows:

• 55% performance-based prizes

• 45% from the value pool (consisting of TV market share and UEFA club coefficients)

In the new system:

• 65% performance-based prizes

• 35% value pillar (based on market value and club coefficient)

Fixed Participation Fees

Each of the 36 qualified clubs receives a guaranteed participation fee of €18.62 million, an increase of 19% compared to the previous structure.

Prizes for the League Phase

For each match in the league phase:

• Win: €2.1 million

• Draw: €0.7 millionUnused win bonuses from draws flow proportionally into the pool for placement prizes.

Placement Prizes (Final League Standings):

• 1st place: €10.584 million

• 36th place (last): €0.294 million

Qualification Bonuses for the Knockout Stage Based on League Standings:

• Places 1–8: €2.0 million

• Places 9–16: €1.0 million

  
  

  Prizes for the Knockout Stage

• Knockout Round Playoffs: €1.0 million

• Round of 16: €11.0 million

• Quarterfinals: €12.5 million

• Semifinals: €15.0 million

• Final: €18.5 million

• Final win (additional): €6.5 million

Value Pillar Distribution

What is the Value Pillar?The value pillar replaces the previous "market pool" and parts of UEFA’s coefficient pots. It represents 35% of the total UEFA Champions League revenue (2024/25: €2.5 billion) and depends mainly on:

• The national TV market value

• How successful a club has been in recent UEFA competitions

Share of the Total Pool: approx. €875 million

Structure of the Value Pillar

It is divided into two segments:

Segment	Share of Value Pillar	Calculation Basis
European Share	75% (approx. €656M)	TV market value of the country + 5-year UEFA club coefficient
International Share	25% (approx. €219M)	10-year UEFA club coefficient (without bonus points for titles)

Hoe European Value Pillar (75%) Works

TV Market Value ShareThe TV market value of each country is determined by totaling all national TV contracts for UEFA competitions. A proportional share is then calculated for each country.

Example:

• England has the highest TV market value in Europe — English clubs therefore receive a disproportionately large share.

5-Year UEFA CoefficientEach club is ranked based on its European results over the past five years. The better the performance, the higher the share.

How the International Value Pillar (25%) Works

This share is based on the 10-year UEFA club coefficient:

• It accounts for the sum of club points in UEFA competitions over the last ten years.

• Unlike the 5-year system, there are no bonus points for title wins.

• This rewards consistent long-term performance, regardless of short-term success.

Distribution Key:

• All 36 clubs are ranked according to their 10-year coefficient.

• The club with the highest coefficient receives the largest share.

• The club in last place receives the smallest share.

Summary of the Reform

• Top clubs benefit the most, especially through the value pillar.

• Performance-based prizes have significantly increased in importance.

• The reform improves planning and budget certainty, as more matches against strong opponents are guaranteed.

• The maximum revenue per club rises by around 30%.

• The model particularly strengthens economically and athletically established major clubs, while smaller or new participants — despite increased starting fees — have comparatively lower chances of generating high earnings.