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  • Writer's pictureSebastian Friedrich

Bundesliga revenue from 2017/18 to 2020/21

Bundesliga revenue comes from a variety of sources, including match operations, sponsorship, advertising and merchandising. Here is the total revenue of the Bundesliga from 2017/18 to 2020/21:


Income of the Bundesliga from media exploitation:

  • 2017/18: 1.177 billion euros

  • 2018/19: 1.376 billion euros

  • 2019/20: 1.443 billion euros

  • 2020/21: 1.489 billion euros

Income from tickets:

  • Season 2017/18: 587.1 million euros

  • Season 2018/19: 616.2 million euros

  • 2019/20 season: €196.4 million (due to COVID-19 game suspensions)

  • 2020/21 season: €332.2 million (due to COVID-19 game suspensions)

Income from sponsorship:

  • 2017/18: 1.34 billion euros

  • 2018/19: 1.42 billion euros

  • 2019/20: 1.26 billion euros

  • 2020/21: 1.18 billion euros

Income from Merchandising:

  • Season 2017/18: 338.9 million euros

  • Season 2018/19: 337.7 million euros

  • Season 2019/20: 322.8 million euros

  • Season 2020/21: 274.2 million euros

The Bundesliga's income has risen continuously in recent years, in particular due to increased media exploitation. In the 2020/21 season, income declined due to the corona pandemic, but was still at a comparatively high level. Clubs are increasingly dependent on broad diversification of their revenue streams to ensure financial stability.


The income from sponsoring and merchandising are important factors here. Overall, the Bundesliga remains one of the financially strongest leagues in the world and makes a significant contribution to the competitiveness of German football.






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