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  • Writer's pictureSebastian Friedrich

Premier League shirt sponsorship in season 2022/ 23

The Premier League is the highest division in English soccer and is one of the best-known and most lucrative soccer leagues in the world. One of the most important sources of revenue for the clubs is the shirt sponsorship income they receive from companies for the rights to shirt advertising, stadium naming rights and other marketing rights. Here are the estimated sponsorship revenues of Premier League teams in the 2022/23 season, based on various publicly available sources.


Premier League shirt sponsorship revenue in the 2022/23 season (in million euros):

Manchester City: 58.65 euros

Manchester United: 55.72 euros

Chelsea: 47.21 euros

Arsenal: 47.21 euros

Liverpool: 47.21 euros

Tottenham Hotspur: 47,21 Euro

Leicester City: 17,67 Euro

Everton: 17,67 Euro

West Ham United: 11,78 Euro

Newcastle United: 9,35 Euro

Wolverhampton Wanderers: 9,35 Euro

Southampton: 9,35 Euro

Brighton & Hove Albion: 9,35 Euro

Aston Villa: 8,19 Euro

Leeds United: 8,19 Euro

Crystal Palace: 7,68 Euro

Brentford: 4,92 Euro

Fulham: 4,32 Euro

AFC Bournemouth: 4,32 Euro

Nottingham Forest: -


Manchester City tops the list of estimated sponsorship revenue with 58.65 million euros. This comes as no surprise as the Citizens have dominated the Premier League in recent years, increasing their appeal to sponsors. In addition, the club has also invested in marketing and brand building in recent years, which has paid off in the form of new sponsorship deals.


Manchester United is close behind in second place with estimated sponsorship revenue of €55.72 million. Manchester United is one of the most successful and well-known soccer clubs in the world and has a large fan base around the world. Even though they have not been as successful in recent years as they have been in the past, Manchester United remains a very attractive club for sponsors due to its global presence and influence.


Chelsea is in third place with estimated sponsorship revenue of €47.21 million. Chelsea has won the Champions League, among others, in recent years and is an attractive partner for sponsors due to its global presence.


Arsenal, Liverpool and Tottenham Hotspur share fourth place with estimated sponsorship revenues of €47.21 million each. These three clubs also have a strong presence in the Premier League and regularly participate in the Champions League


Leicester City and Everton share seventh place with estimated sponsorship revenues of €17.67 million each.


West Ham United occupies ninth place with estimated sponsorship revenue of €11.78 million.

Newcastle United, Brighton, Wolverhampton Wanderers and Southampton share tenth place with estimated sponsorship revenues of €9.35 million each. Next season, 2023/24, Newcastle is reported to have signed a new shirt deal worth €29.19 million.


Crystal Palace is in fourteenth place with estimated sponsorship revenue of €7.68 million. Brentford and Fulham occupy the bottom two spots with estimated sponsorship revenues of €4.92 million and €4.32 million respectively. Both clubs are relatively new to the Premier League. No estimates could be found for Nottingham Forest.

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